Focus: New concepts and product promotion

The brief: To provide Health Care Professionals with an opportunity build their confidence and allow them to feel comfortable talking about Champix.

Our response: A unique question and answer session involving a collection of four scripted realistically simulated Heath Care Professional/Client role play scenarios using actors and a panel of experienced Health Care Professionals delivered to over 400 national and international health care professionals at UKSCC 2007.

Outcome: A greater understanding of the use of Champix for Health Care Professional and when best to prescribe it. High-value exposure of Champix via an innovative and un-used approach to conferencing.

Contact us on 020 7223 4488 to discuss your learning needs.